use:
Apply the product directly to the face and create vertical “streaks” with downward movements.
Apply with a sponge, brush, or your fingers. Use a dry sponge for more coverage or a wet sponge for more precise results.
For maximum coverage, use a makeup brush.
Use light and dark shadows to define the face. With a darker shade, “sculpt” your face and create depth and definition.
Using light shadow, create targeted points of light, to bring out your best features.